Imagination Factory this Easter

Looking for something to do with the kids now the Easter holidays have started, well LEGO are teaming up with Sainsburys to bring the Imagination Factory to select stores.

This Easter The LEGO® Imagination Factory is hatching in selected Sainsbury’s stores, inviting families along to help free the power of the LEGO brick with their imagination! You’ll find the mini factory popping up in the entrance of selected stores, with a LEGO graffiti wall to unleash your creativity, plus an eggciting Easter build challenge!

There will also be a seasonal LEGO offer available in selected Sainsbury’s stores; spend over £15 on any LEGO toy set and get a free LEGO Chicken Easter Minifigure (available while stocks last).

The LEGO Imagination Factory is looking for young builders to join in the building fun and unleash the endless possibilities of the LEGO brick. Build whatever your imagination desires on the graffiti wall, there are no rules when it comes to creativity at The LEGO Imagination Factory, anything goes!


The free family event will be visiting selected Sainsbury’s stores from 9am-5pm (11am-5pm on Sundays) during March

  • Sat 19th March – Sainsbury’s StanwayAddress: 1 Western Approach, Stanway, Colchester, CO3 8AA
  • Sun 20th March – Sainsbury’s London ColneyAddress: Colney Fields Shopping Park, London Colney, St. Albans, AL2 1AB
  • Thurs 24th March – Sainsbury’s Fosse Park LeicesterAddress: Grove Farm Triangle, Enderby, Leicester, LE19 1WT
  • Fri 25th March – Sainsbury’s Leicester NorthAddress: 501 Melton Road, Leicester, LE4 7SJ


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