A new festive set, 40253 Christmas Build Up, will be a promotional set this October/November as part of the LEGO Group’s seasonal offerings.
Brickset shares an image from an Italian LEGO Store calendar, showing a first image of the set and confirming that it will be free with purchases over €65 from October 22 until November 22. The dates may vary from region to region, but the promotion is likely to be widespread.
A similar set was released for Christmas last year, 40222 Christmas Build Up, that included a selection of bricks and instructions to make 24 models – one for each day leading up to December 25. The builds could not all be constructed at the same time, making it a little different to the advent calendars.
10259 Winter Village Station is this year’s main seasonal set, and will be released on October 1.