LEGO Boost picks up Toy Award in Nuremberg
The marketing for LEGO Boost is in full force, as it has picked up a Toy Award at the international toy fair, currently taking place in Nuremberg, Germany. It won in the category of school kids (6-10 years),
The Toy Awards website explains the decision and the product:
With LEGO BOOST, schoolkids can already gain their first programming experience through play. The set comes with instructions on how to build several models – including Vernie the robot, Frankie the cat and a guitar. Once built, a free app brings them to life. Vernie can then shoot and dance, for example, while controlled by his user via a tablet or smartphone. Kids can use the app to very simply program movements and add sound effects. With Boost, Lego is combining the conventional construction experience with modern technology – an approach recognised by the jury with first prize in the SchoolKids category.
LEGO Boost is set to launch in August, as a more accessible coding product than LEGO Mindstorms.
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Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
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