LEGO DC Super Hero Girls gets early US launch

The LEGO Group have issued a press release officially unveiling the first wave of DC Super Hero Girls sets ahead of New York Comic Con, with new details about the new theme’s roll out. It all forms part of the DC plan to introduce fans young and old, male and female to the full line-up of characters beyond Batman and Superman. A few of the sets will get an early US release in November, before the worldwide rollout in January 2017.

Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains, LEGO® DC Super Hero Girls building sets engage children’s creativity and imagination to recreate the property’s action-packed, high school based storyline.

To leverage the momentum of the franchise this holiday gifting season, the company is advancing availability of three of the six new building sets to hit shelves on November 27, 2016, only in the United States, Canada and Mexico, with the remaining three becoming available during the originally scheduled global launch in January 2017.

Additional mission-based building sets will launch globally in August 2017. New York Comic Con attendees are the first to preview the new collection at the LEGO booth #1336 in Hall 3B at Jacob K. Javits Convention Center from October 6-9.

“We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group.”The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the DC Super Hero Girls characters, provide hours of creative building and role play fun.”

In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero. Centering around some of the most renowned DC Super Heroes and Super-Villains as they learn to develop and harness their super powers at Super Hero High, the LEGO DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in LEGO form including: Wonder Woman™, Batgirl™, Supergirl™, Harley Quinn™, Poison Ivy™, Bumblebee™, Flash™, Eclipso™, Lena Luther™, Lashina™ and Mad Harriet™.

So from January 2017, girls can enjoy super heroes too – in a high school setting no less. The first three sets were unveiled yesterday.