To countdown to the September 30 release of the Rogue One: A Star Wars Story product line, the Disney consumer product division had teamed up with content creation and brand engagement specialists Tongal to produce a series of short videos showcasing the new products. The first one, launched today, has Jyn Erso trying to track down the missing LEGO Death Star plans before the Empire does.
“These fan-created shorts are a tribute to the incredible content that the Star Wars community posts online every day,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “The Go Rogue campaign was designed with Star Wars fans in mind – we want them to be front and centre in the run up to ‘Rogue One’ by imagining and creating their own Rogue Stories.”
Fans are also being asked to create their own ‘Rogue Stories’ videos, to be in with a chance to win a trip to attend a screening of Rogue One: A Star Wars Story at Lucasfilm.
The shorts were written by Kevin Ulrich and animated by Dan MacKenzie and Tucker Barrie. Select products will be available to pre-order from September 2, ahead of the official product launch on September 30.