The LEGO Store will be going all-out with The LEGO NINJAGO Movie promotional activity in September.
Unsurprisingly, with The LEGO NINJAGO Movie being the next animated feature based on the LEGO brand, the LEGO Store will be offering promotions and activities for almost the entire month of September. The US store calendar reveals the activity, which is likely to be replicated worldwide.
Here is the full list of the movie tie-ins:
- The LEGO NINJAGO Movie 30428 Green Ninja Mech Dragon polybag will be free with purchases over $35 from September 4 to 21. It is likely to be available online at shop.LEGO.com too.
- 30609 Lloyd, a polybag minifigure, will be free with purchases over $50 from September 22 until October 8.
- From September 4 to 30, any LEGO NINJAGO purchase will get a free ‘Visit NINJAGO City’ poster.
- On September 16, a VIP building event will give fans the opportunity to build a mini replica of 70615 Fire Mech. It is for six to 14 year old participants, with advance registration required.
- From September 18 to 24, children arriving in store dressed as a ninja will be given a free ninja mask.
- For the entire month of September, there will be a NINJAGO City takeover of the LEGO Store, with children invited to complete an activity card by taking part in activities around the store.
The LEGO NINJAGO Movie is due for release on September 22 in the USA and October 13 in the UK.