A new flagship LEGO Store is coming to Barcelona

The LEGO Store Fifth Avenue’s ‘retailtainment’ concept is coming to Europe for the first time, as a new flagship store is set to open in Barcelona.

You’ll find the new store at Passeig de Gràcia 9 when it opens its doors later this year. Situated across a total of 805 square metres – with 500 for the store, and the rest for the warehouse and office – the flagship venue will incorporate Fifth Avenue’s 880,000-piece Tree of Discovery and Personalisation Studio, which includes the Mosaic Maker and Minifigure Factory.

There’s no word yet on whether the store will also include the New York City location’s Brick Lab and Storytelling Table (find out more about those experiences here), but it will at the very least include plenty of brick-built tributes to Barcelona icons.

This will also be Spain’s first official LEGO brand store, as all six of its current outlets are actually LEGO Certified Stores, operated by third parties and independent of the VIP program and certain gifts-with-purchase.

“Barcelona is one of the cities in the world that fits the most into the LEGO universe,” Fernando-Nasuti-Wood, senior marketing director of LEGO France-Iberia, told Time Out. “The colour that is perceived when travelling through it, the creativity it gives off and its passion for architecture and artistic techniques, such as mosaics and ‘trencadís’ [broken tile mosaics], remind us of the LEGO system and the values of our brand.”

Barcelona’s flagship LEGO Store will open its doors by the end of 2021, apparently in time for the Christmas shopping period.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

One thought on “A new flagship LEGO Store is coming to Barcelona

  • 09/10/2021 at 20:49

    When it will be open? November possible?


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