Argos builds a LEGO van to launch Super Mario competition

Diversity dancers are launching a LEGO Super Mario competition from Argos with bespoke brick van.

Two members of British street dance troupe Diversity, who recently made headlines for their dance in support of Black Lives Matter protests, are promoting LEGO Super Mario with retailer Argos.

Argos has commissioned surveys that reveals almost half of British shoppers are now doing most of their non-grocery shopping online. This is all the excuse the company needed to commission the LEGO Super Brick delivery van. Diversity’s Perri Kiely and Jordan Banjo posed for a photoshoot with the van to promote a prize draw in which fans can win £300 worth of LEGO Super Mario sets.

To enter the prize draw, with five prizes of LEGO Super Mario sets worth £300, all fans have to do is visit the special webpage at Argos. The prizes will be delivered in the Super Brick delivery van, which is made up of 190,000 bricks.

As a traditional catalogue retailer that now focuses on web sales, Argos will be keen to see the boost in ordering online of the last six months continue to increase.

LEGO Super Mario Diversity van

 “We’re thrilled to have had a hand in bringing this incredible Super Brick van to life – it’s exactly the type of thing that used to live in our imaginations when we’d play with LEGO growing up,” say Perri.  Even as adults, we’re still massive fans of LEGO, and we can’t wait for children to be just as amazed as we were when this turns up on their doorstep.”

 “With so much time spent inside over the past few months, we are really excited to be able to bring people an extra bit of joy along with their new products,” adds Juliet Ward, head of toy buying at Argos. “Our customers have been huge fans of both Lego and Super Mario for years, and we know they have loved getting hands on with this new range.

“As our study has shown, people are choosing online shopping as their preferred experience more than ever before and toys have once again made into the top three most popular categories purchased online.

“There are so many benefits of online shopping and home delivery, and we pride ourselves in giving customers an experience, from selecting the product to delivering it at their door. But it’s interesting to see how in this digital age, it’s the doorbell ringing and getting that delivery which really excites the nation.”

The closing date for the competition is September 29.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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