AT-AT takes a nap in new LEGO Star Wars TV ad

Following the launch of the big budget LEGO Christmas commercial for 2020, the company has released a shorter Star Wars focused version.

LEGO Rebuild the World continues to be the company’s overarching marketing campaign, with a new Christmas advert recently revealed that shows children unleashing their imagination to mash up different concepts and topics. One scene sees an AT-AT Walker rounding a corner before taking a nap.

This new advert expands the idea, with two children playing with 75288 AT-AT and singing the spin on What a Wonderful World from the main advert,

As the AT-AT appears, citizens – including a plumber and someone eating a giant pretzel – flee, as the children sing “in the battlefield, is it a trap? The AT-AT stops.” “He just needs a nap.”

Two Stormtroopers sneak away quietly so they don’t disturb the sleeping AT-AT, which scratches its neck like a dog.

75288 AT-AT is the latest rendition of the iconic vehicle from the LEGO Group, offering a new design and selection of six minifigures, including two Snowtroopers and two AT-AT Drivers. It features an interior with space for troops to be carried inside.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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