How to find the best LEGO bargains this Black Friday

As Black Friday gets closer, we’re here to help you find the absolute best LEGO deals over the year’s biggest and busiest shopping period.

Black Friday has become established as a time for bargains, and LEGO is no exception to this rule. A number of retailers have already started discounting LEGO sets, with offering a number of promotions across Black Friday and Cyber Monday.

Since Black Friday has become such a massive event, it can be tricky to track down all the bargains you might wish to. That’s where Brick Fanatics comes in: we’re here to help you find the biggest deals for Black Friday – which this year falls on November 26 – and save yourself a bundle in the process.

Our dedicated Black Friday page

LEGO Star Wars 75313 AT AT review 65

A great place to start is our dedicated Black Friday page. This brings together all of the deals available from websites like Zavvi and shopDisney at the moment, with more deals added as they appear.

At the moment, we’re highlighting the debut of big new sets like 75313 AT-AT; as one of the most anticipated releases of 2021, we don’t expect it to hang around on store shelves for long. We’ve also highlighted some other important news, such as 2022 price rises in some areas.

To help you navigate these bargains more easily, we’ve grouped them based on retailer, theme and regions, and you can click through links at the top of the page to go straight to a specific vendor. We’re also updating the page on a regular basis to ensure you’re getting the most accurate information, with deals from a wide range of retailers included.


Another reason to shop over Black Friday – besides discounts – is the exclusive offers available. The LEGO Group has several over the Black Friday period.

Early buyers of 75313 AT-AT will receive 40483 Luke Skywalker’s Lightsaber (well, the handle, anyway), while stocks last. Check out our review of that freebie here. Anyone who spends £170 / $170 / €170 over the Black Friday period at (or in-store) will also receive 40484 Santa’s Front Yard, a cute little vignette with an elf and brick-built reindeer.

If you’re lucky enough to have a LEGO store near you, you can also pick up another promotional item. 30576 Holiday Tree was actually released last year as a December freebie, but you can pick it up again this year with in-store purchases of £40 / $40 / €40.

Independent retailers

We also track deals from a number of independent retailers. While some of these retailers deal in custom and official LEGO pieces, others offer third-party products that can enhance your existing LEGO products.

FireStar Toys sells a mix of off-the-shelf LEGO elements and custom minifigures. They’re offering a special discount for Brick Fanatics readers right now; enter BF10 at checkout for a 10% discount on your order.

Lightailing offers bespoke lighting kits for specific LEGO sets, along with individual components if you want to have a go at devising your own lighting solutions – whether for official models or your own builds. On Black Friday, you can score 50% off site-wide, and Brick Fanatics readers can extend that deal into Saturday, November 27 with our exclusive code LTBF50.

If you prefer to display instead of play, iDisplayit offers display stands and cases for various LEGO sets, and will have exclusive deals across Black Friday. They’re also offering a bonus trio of display stands until November 25 if you spend £60 / $75 / €50. Enter the exclusive code BFXP3 to secure them.

Blocks magazine is an independent publication that offers news, reviews and behind-the-scenes access to the inner workings of the LEGO Group. You can score a 10% discount on a subscription from November 26 to November 28 by using the code BF10. New subscribers will also receive a free random back issue and entry into sweepstakes for a £1,000 gift card.

Finally, Light My Bricks is slashing 25% off all its lighting kits for Black Friday, and you can save an extra 5% on the discounted price by using our code BF5.

Brick Fanatics newsletter and liveblog

Other ways of getting Black Friday LEGO deals include our newsletter and liveblog. You can get all of our news coverage and features sent directly to your inbox, with content focused on your specific region. Just enter your email in the box on the right, select your preferred region and hit subscribe.

During the main Black Friday event, we’ll be running a liveblog of deals and other major events! Be here on the day to track all the goings-on. We’ll also be updating our social media feeds with important news during this time – keep an eye on our Twitter feed for more of the latest deals.

As a general rule, it’s a good idea to get into Black Friday purchasing as soon as possible. Be there at midnight to maximise your chances of success, and act fast if it’s something you really care about. We expect even pricey items like 75313 AT-AT to sell out very quickly at this time.

Support the work that Brick Fanatics does by purchasing your LEGO through our affiliate links.

Keep track of every LEGO deal, sale and promotion this month with our dedicated Black Friday and Cyber Monday pages.

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