BrickLink wants to know if you’d buy rejected LEGO Ideas sets

BrickLink is floating the idea of producing LEGO Ideas projects that have been rejected by the LEGO Group.

Back in 2018, the secondary marketplace launched the AFOL Designer Program, a crowdfunding scheme to produce and deliver sets designed by LEGO fans. And while the LEGO Group has since taken ownership of the site, releasing fan creations is apparently still an avenue it wants to explore in future.

More specifically, BrickLink wants to know if you’d be interested in purchasing LEGO Ideas projects that the LEGO Group turns down. That’s the main thrust of the survey it’s currently running for its users, which you can take for yourself here.

The questionnaire posits a hypothetical reality in which fans can not only buy rejected Ideas sets through BrickLink, but also ‘influence the outcome of the project in various ways’. Some of those ways include deciding the type of packaging (‘low price vs. exclusive packaging’), engaging with the fan designer, and adding personalised elements to the product.

That doesn’t mean the AFOL Designer Program has fallen completely by the wayside, though. The survey closes by asking for your preference between a continuation of that scheme, and producing rejected LEGO Ideas sets. Or – if you have one – a third, completely different idea. The sky’s the limit.

At the moment, this is essentially just BrickLink (and therefore the LEGO Group) testing the waters. But it’ll be interesting to see what comes of this: will BrickLink eventually act as a secondary Ideas release platform?

If you want to get involved, head over to the survey and leave your thoughts.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @chriswharfe.

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