To celebrate the launch of new LEGO plant elements produced from sustainable materials, the Natural History Museum in London will host a unique build event.
Families are invited to come along on a sustainable quest at the Natural History Museum in London to learn more about the environment and then build a sustainable superhero. The LEGO Group is launching new Plants from Plants elements as part of a shop.LEGO.com promotion this August, with the mascot Plant Maximus.
Using the botanical pieces, marketing activity will ask children to design their own sustainable superhero. Talented fan builders have been roped in to come up with designs that will help inspire mini fans to get involved.
At the Natural History Museum, the free event will run from August 3 until August 5 and places will need to be booked at the website. Attendees will be given activity packs that will take them on a quest to learn more about sustainability, before getting hands on with the new pieces. The Natural History Museum Quest with Plantus Maximus is designed for children aged six and over.
The Plants from Plants promotion will launch on August 1 at shop.LEGO.com.