Classic LEGO boxes featured in 1960s anti-drugs ad

A quaint anti-drugs campaign video from the 1960s features classic LEGO boxes and parts in the opening scene.

The Daily Mirror has shared this dated looking anti-drugs video from the 1960s, featuring that classic LEGO logo in the opening scene. A shot showing children emptying LEGO bricks from the box switches to one of pills falling, hardly an association that the LEGO Group could have been happy about.


The video, used some fifty years ago in the US to discourage children from experimenting with drugs, focuses on the habit forming aspect of addiction. For AFOLs, perhaps it is the danger of LEGO addiction that a public service broadcast should have been warning about…


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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