LEGO Lab, a development department within the LEGO Group, is testing out a new product experience in Denmark – Design your own LEGO City set. It allows children – and adults – to select from a number of pre-selected minifigures, buildings and vehicles, which will then be presented in a bespoke box.
Here is the official description of the experience:
At the moment, the concept is being trialled in Denmark. It is priced at 649 DKK, which is around £80.00.
First, users must choose their LEGO minifigures, animals. buildings and vehicles. The next step is to design a story by moving the models around the screen. Finally, it’s a case of adding the user’s name so that the box will be customised with it.
This is just a trial, like the recent LEGO MINDSTORMS Porsche set.