Design your own LEGO City set being tested

The LEGO Group is trialling out a new experience, with a website set up for ‘Design your own LEGO City set’.

LEGO Lab, a development department within the LEGO Group, is testing out a new product experience in Denmark – Design your own LEGO City set. It allows children – and adults – to select from a number of pre-selected minifigures, buildings and vehicles, which will then be presented in a bespoke box.

Here is the official description of the experience:

This all-new LEGO City experience allows your child to design their very own LEGO City set with more than 30 different buildings, vehicles and characters to choose from.

• • No cities are the same. Why you can choose from 15 different LEGO buildings and vehicles

  • Bring your city to life and choose from 15 different LEGO minifigures and animals

  • To make it your LEGO city, you’ll have your name written on the box

At the moment, the concept is being trialled in Denmark. It is priced at 649 DKK, which is around £80.00.

First, users must choose their LEGO minifigures, animals. buildings and vehicles. The next step is to design a story by moving the models around the screen. Finally, it’s a case of adding the user’s name so that the box will be customised with it.

This is just a trial, like the recent LEGO MINDSTORMS Porsche set.

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