Dragon toasts marshmallow for princess in new LEGO ad

Another of the LEGO Group’s new big budget Christmas adverts sees a princess facing a dragon in order to get her massive marshmallow toasted.

LEGO Rebuild the World continues to be the company’s overarching marketing campaign, with a new Christmas advert recently revealed that shows children unleashing their imagination to mash up different concepts and topics.

This advert, which is apparently tied to the LEGO Disney theme, sees a princess galloping across a field. She comes face to face with a dragon, when it is revealed that a father and daughter are playing together with 43188 Aurora’s Forest Cottage, singing “I see princess knights, up for a fight.” “She barbecues. “…marshmallows?”

It concludes with the princess wandering off as she takes a bite from the enormous toasted marshmallow.

43188 Aurora’s Forest Cottage is a charming little cottage set that includes Princess Aurora and Malificent mini-dolls.

Last month, the LEGO Group unveiled a huge, 350,000-piece globe at the LEGO House in Billund for Rebuild the World. And the company’s official publishing partner DK Books has also released a tie-in book, titled LEGO 100 Ways to Rebuild the World.

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Graham was the BrickFanatics.com Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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