Another of the LEGO Group’s new big budget Christmas adverts sees a princess facing a dragon in order to get her massive marshmallow toasted.
LEGO Rebuild the World continues to be the company’s overarching marketing campaign, with a new Christmas advert recently revealed that shows children unleashing their imagination to mash up different concepts and topics.
This advert, which is apparently tied to the LEGO Disney theme, sees a princess galloping across a field. She comes face to face with a dragon, when it is revealed that a father and daughter are playing together with 43188 Aurora’s Forest Cottage, singing “I see princess knights, up for a fight.” “She barbecues. “…marshmallows?”
It concludes with the princess wandering off as she takes a bite from the enormous toasted marshmallow.
43188 Aurora’s Forest Cottage is a charming little cottage set that includes Princess Aurora and Malificent mini-dolls.
Last month, the LEGO Group unveiled a huge, 350,000-piece globe at the LEGO House in Billund for Rebuild the World. And the company’s official publishing partner DK Books has also released a tie-in book, titled LEGO 100 Ways to Rebuild the World.