Early LEGO NINJAGO packaging concepts shared
Concepts for the early LEGO NINJAGO packaging have been shared, giving fans a glimpse into the development process and what could have been.
Back in 2011, the LEGO Group launched NINJAGO. A key component of the theme at the time was the spinner sets, which linked to the ‘Masters of Spinjitzu’ concept. The spinners represented the style of martial arts that the characters were trained in.
On social media, LEGO Senior Creative Manager Tommy Andreasen has shared concept sketches and mock-ups of what the second series packaging may have looked like. The sketches (shown above) are described as ‘early development sketches’. They show how the creatives rough out different ideas to see what might work.
These pack designs were rejected and show a very different direction for the spinners. The final design (comparison image shown for 2111 Kai) was much less focused on the specific character.
Andreasen writes: “Here are some old (rejected) Ninjago Spinner pack designs I did in 2011. These were very character focused. We decided to stick with the more ‘in your face’ ninja eye design. Good choice!
“I like these though. Illustrations by Christian Damm and Craig Sellars.”
To continue to support the work of Brick Fanatics, please buy your LEGO sets from LEGO.com and Amazon using our affiliate links.
Author Profile
- Graham was the Brick Fanatics Editor up until November 2020. He has plenty of experience working on LEGO related projects, including LEGO Star Wars: The Force of Creativity. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education.
Latest entries
25 Years of LEGO Star Wars06/05/2024How LEGO has spent the past 25 years making the Millennium Falcon better – and bigger- 25 Years of LEGO Star Wars02/05/2024How Lucasfilm approved LEGO Star Wars sets in the age before video calls
- 25 Years of LEGO Star Wars01/05/2024How the LEGO Group cooked up the original LEGO Star Wars UCS X-wing
- Features07/01/2021LEGO exclusive: AFOLs taught us to take adults seriously
