Originally a US shopping day falling directly after Thanksgiving, Black Friday has since become a worldwide phenomenon – and for many brands, including LEGO, it’s extended beyond one day into entire weekends of deals. For instance, this year’s official LEGO Black Friday event will run from November 26 to 29, also encompassing Cyber Monday.
Before then, members of the LEGO Group’s loyalty program will also be able to take advantage of exclusive offers and early access to Black Friday deals and promotions in LEGO VIP Weekend, which this year falls on November 20-21. If you haven’t yet signed up to the VIP program, it’s completely free to do so, and includes benefits such as cashback on all purchases.
You’ll be able to keep track of every single deal, offer and promotion across LEGO VIP Weekend, Black Friday and Cyber Monday in 2021 – from official LEGO sales to offers from national retailers and independent brands – by bookmarking our dedicated pages, signing up to our newsletter and following our on-the-day liveblogs.
As well as collecting and curating all the very best deals relevant to LEGO fans, we’ve partnered exclusively with Zavvi to bring Brick Fanatics readers tailor-made deals. We’ve worked very closely with Zavvi on their promotions throughout the entirety of November, helping to determine offers on sets we know you’ll love – and some exclusive deals you won’t want to miss.
We’ve also partnered with leading LEGO brands including Blocks magazine, Light My Bricks, FireStar Toys, iDisplayit and Lightailing to bring you exclusive, limited-time offers across LEGO VIP Weekend, Black Friday and Cyber Monday. We’ll also be pointing to their site-wide offers across the shopping period, some of which are already active.
For example, anyone who subscribes to Blocks magazine – a monthly title that features designer insights, set reviews, special build projects and more – before December 23 will be entered into a draw to win a £1,000 LEGO gift card. Print subscribers will be entered automatically, while digital subscribers will need to opt in.
You can also grab a cool 10% off FireStar Toys’ huge range of custom LEGO pieces, minifigures and accessories using our exclusive code BF10. That offer is available from now right through Black Friday, and can be used in conjunction with FireStar Toys’ already-discounted sale section, and its new StarPoints loyalty program.
Sign up to our newsletter on the right of this page (or at the bottom if you’re reading this on mobile) for even more LEGO Black Friday deals, all delivered directly to your inbox. You’ll also be able to keep track of deals as and when we spot them by following our liveblogs on November 20 (for LEGO VIP Weekend), November 26 (Black Friday) and November 29 (Cyber Monday).
The best on-the-day deals will all be published in the liveblogs first, before being added to our dedicated deals pages, across the site and on our social media channels.
It all adds up to making Brick Fanatics the home of all the LEGO deals you could want this November. Check back over the next few weeks as we reveal all the exclusive offers we’ve lined up with our partners across LEGO VIP Weekend, Black Friday and Cyber Monday, and bring you all the latest deals from the LEGO Group, Zavvi and elsewhere.