On Tuesday, November 29, Ford invited guests from around the world to a special show at their factory in Cologne, Germany. The Ford GoFurther show celebrated the launch of their new line of Ford Fiesta models, alongside presenting the company’s ambitions. The show took place in an impressive space situated within the production plant. The large scale marketing event, held by Ford USA and Ford Europe, was attended by more than 2,500 visitors plus the crew. The attendees were shareholders, wholesalers, contracted car dealers and media representatives.
The show displayed iconic Ford models from past and present, explained key features of the actual production and gave insight to visionary projects. A show with a professional DJ – and an industrial manipulator as DJ – brought a sense of fun and vitality to the proceedings.
The main thrust of the event was that Ford is focusing on mobility solutions in general, including public transportation systems. Of course the fuse of e-mobility – which is actually the largest transition of the automobile market – plays a major role in developments within the Ford company. The third aspect of the company’s future developments is semi and fully autonomous driving including smart, computer based technologies.
Successful brand related partnerships were the highlight of the show. With no doubt, the iconic Ford GT40 and the Ford GT #68 team up was the moment of the night. Everyone was thrilled to see the whole racing crew from the Ford Chip Ganassi Racing team with Dirk Müller. Since the team won this year’s 24H Le Mans race, the show was about celebrating success at world class racing within exactly half a century. Directly next to the two teamed up Fort GTs, the relevant LEGO Speed Champions set 75881 2016 Ford GT & 1966 Ford GT40 was on display.
Here the two highlights were the brick built, large scale versions of the classic and new GT. Also on display were more sets from the Speed Champions range. A mysterious red cross made out of upscaled LEGO bricks turned out to be boxes containing minifigure parts, so that visitors could build their own personalised character with an official Ford Racing torso.
The show was not only about launching the new Fiesta models, but also for introducing the new Speed Champions set including both LeMans winning Ford GTs. Design Manager Craig Callum and Myra Lind from LEGO PR were attending the show to represent the LEGO Group. From the reaction and many photos taken of the LEGO models, the presentation seemed to be a great success.
This report is courtesy of Blocks magazine. Readers can catch an exclusive chat with Le Mans-winning Ford driver Dirk Müller and Speed Champions set designer Craig Callum in an upcoming issue of the magazine.