German LEGO Christmas Point of Sale
Just a quick look here at how Germany is marketing LEGO for this Christmas. Yup, it is only 8 weekends away……….madness. As you can see from the store displays in my local “Asda” this is getting HUGE shelf space, more so that arch rival Playmobil which is a massive, massive brand in central Europe.
And it is all specifically geared up for the festive season which allows the retailer to stack lots and lots of sets intertwined with some visual LEGO product displays. It does draw you in and makes you want to buy something, maybe something random, but something………….
Incidentally, I know last year the UK had a few issues getting hold of the Chrimbo advent calenders, but in Germany you cannot move for falling over them. And they are even discounting the sets by €2 making them retail at €17.99. I can also take another 19% off this which makes these a very attractive proposition indeed.
Nothing similar in France at the moment, but Switzerland almost runs such promotional material in tandem with Germany. Nothing out in Switzerland yet, but only a matter of time.
Author Profile
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My name is Keith and I am a AFOL. Currently an expat living out in Basel, CH, but have a firm footing back in the UK when time permits.
I have had had Lego ever since I can remember - and only until my wee one came along have I re-kindled the flame for building again.
I also run matchbox1-75.co.uk, a resource site for the 1-75 series of miniatures by Matchbox.
There are only three themes that I am get/collect (finances permitting) - City, Creator (Advanced and Expert) as well as the classic Star Wars sets from Eps IV to VI (anything else does not exist). I also keep an eye in Europe with ample chance to see how France, Germany and Switzerland market and offer LEGO.
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