The LEGO Group continues to celebrate 60 years of the classic brick, with a giant 2×4 brick taking temporary residence in New York City.
133,00 LEGO bricks have been combined to create a 10 foot tall 2×4 brick, to celebrate the 60th anniversary of the classic element. The special model was constructed at the US headquarters in Enfield, before being placed in New York City. This LEGO monument will stay in the Flatiron District – dubbed the ‘original home of the American Toy Industry’ until the end of today.
Those looking to check out the giant LEGO brick should visit it at the intersection of 5th Avenue, Broadway, and 23rd Street in Manhattan.
As part of the press pack, the 85 year old LEGO Group shared information on the anniversary being celebrated:
Sixty years ago, the simple idea of adding tubes inside a plastic building brick turned into one of the most exciting and influential toys in the world – the LEGO brick. Since then, LEGO play has been about the joy of building and giving every child the chance to shape their own world through inventive play.
The LEGO Group began producing a plastic brick in 1949, but it was not until nine years later, in 1958, that the LEGO brick we know today was born. It took several years of iterations to find the iconic design, which has not been changed significantly since. The unique design and the uncompromised focus on quality and safety during the past six decades ensures that two LEGO bricks produced 60 years apart can still fit together.
The 60 Years of the LEGO Brick theme is available now from shop.LEGO.com.