Hobby Warehouse relaunches Toys R Us in Australia

Toys R Us is back in Australia – online at least.

LEGO stockist Toys R Us, which closed down in many countries around the world last year, has been resurrected in Australia. The brand will now be operated by Hobby Warehouse, which has re-launched the toy retailer with a new website.

Rebelscum reports the news, highlighting a sale on LEGO products. It seems some leftover stock has been released on the website with decent discounts – which is very welcome to those down under, as LEGO prices tend to be higher than elsewhere in the world.

When Toys R Us went into liquidation in Australia, 44 stores closed. The new offering is expected to be significantly different, with no word yet on whether there will be a physical presence to accompany the website.

“Our mission is to encourage children to engage with as many forms of play as we possibly can. Hobby Warehouse is a digital native with a keen understanding of how to accelerate and match the requirements of the modern shopper,” said Hobby Warehouse Chief Executive Louis Mittoni.

Recent reports suggest that Toys R Us might also be making a comeback in the USA, the country where the retailer originated.

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Graham

Graham is the Editor of BrickFanatics.com, with plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. If you would like to get involved with Brick Fanatics, as a builder, writer or photographer – then please contact Graham at graham@brickfanatics.com.

Graham

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