Introducing the LEGO Ideas Test Lab

The LEGO Ideas team has announced a new aspect to the platform – LEGO Ideas Test Lab. It’s currently in a beta phase, with the most dedicated Ideas and Rebrick users invited to take part and additional spaces available for other potential users. The platform is designed to see how the LEGO Ideas website might be expanded to include more than just the project submissions.

Here is the official announcement:

Today we’re launching LEGO Ideas Test Lab, a test version of an updated LEGO Ideas software platform. We’ve emailed invitations to 5,000 of the most active LEGO Ideas and LEGO Rebrick members. Please help us test the new platform between January 18th and April 14th. If you didn’t get an email invite, you’re still welcome! The test is limited to 7,500 people. Head over to LEGO Ideas Test Lab to sign up.

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On LEGO Ideas Test Lab we’ll be running a new kind of challenge during this period, which differs from the standard LEGO Ideas and slightly from the LEGO Rebrick experience that you’re used to, but don’t worry – neither of these two classic experiences are going away. On LEGO Ideas Test Lab, you can participate in an exclusive Fourth Build Challenge, that’s about expanding upon given LEGO Creator 3in1 sets. You can also join in small activities along the way and socialize in the Community Café.

We can’t wait to get started and are very excited about what we’ll learn from testing this platform together with many of you. We’re looking forward to how LEGO Ideas Test Lab will shape the future of LEGO Ideas.

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The interface contains little so far, aside from a warm-up challenge, with the promise that the first challenge will launch on February 1. Part of the platform is a forum, and another section asks fans to share creative stories. Everything indicates that this looks to be a place for the LEGO Group to crowd source content that supports the theme of creativity.

It seems that the LEGO Group are looking to leverage the existing online fan community. This is something that the company has attempted to do previously with Rebrick, which originally was a place to share MOCs posted online elsewhere. The LEGO Group are clearly aware of the benefit of online builders showcasing the creativity potential of the product, but finding a way to get fans to share on official LEGO outlets as well as Flickr seems to be the company’s challenge.

LEGO SYSTEM A/S

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