LEGO accidentally sends out new VIP keychain early

The LEGO Group has accidentally sent out its new 1964 logo keychain in place of the current 1950 logo keychain, giving us a first look at the upcoming VIP reward in the wild.

Part of the LEGO VIP program’s collectible rewards, the new series of retro keychains kicked off with a design based on the LEGO Group’s 1950 logo, which is still available to claim in the VIP Rewards Centre for 950 points. Two more keychains have already been revealed through product listings on, meanwhile, including a square one inspired by the company’s 1964 logo.

LEGO blogger Rambling Brick attempted to redeem the 1950 keychain earlier this month, but has instead received the 1964 keychain – before it’s even available to redeem in the VIP Rewards Centre. “The keyring spins around the central axis, and feels quite substantial to hold, particularly compared with a standard ‘minifigure’ keyring,” Richard writes.

There’s no word yet on when the 1964 keychain will be widely available, but the LEGO VIP team clearly has them in stock and ready to ship. It’s also not clear whether the subsequent keychains – which also includes a third, oval-shaped accessory with the 1958 logo – will be available concurrently with the 1950 keychain, or whether they’ll only be live one at a time.

Whenever they do show up, expect them to cost an equal number of VIP points to the 1950 logo keychain, given all three have an equal value in their product listings at (£10 / $12 / €12). As with all VIP rewards, redeeming your points for any of the keychains (as and when they’re available) will give you a code to use when placing an order at the official online store.

If you’re short on points, start racking them up today with the LEGO Group’s current double VIP points event. 40562 Mystic Witch is also free with all orders above £100 / $100 / €100 until October 31 (or while stocks last).

Featured image: Rambling Brick

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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