The LEGO Group teams up with Alesha Dixon to bring kids’ creations to life

Celebrity Alesha Dixon has teamed up with the LEGO Group to bring kids’ creations to life, using the power of play to rebuild the world around them.

Alesha Dixon and the LEGO Group asked a group of children how they would solve a problem facing their friends and family only using LEGO bricks. They received a wealth of creative ideas from children and were particularly impressed with eight-year-old Amelie’s suggestions.

The talented young creator showed how she would modify her grandmother’s mobility scooter to make it more fun to use. Amelie’s design incorporated features based on her grandmother’s passions, such as a cat grooming stand and cake serving mechanism.

A team of inventors then brought Amelie’s design to life using LEGO bricks and the finished model was presented to her by Alesha Dixon.

“We worked with an amazing team of inventors to look closely at Amelie’s LEGO build and think about how we could best bring it to life,” said Alesha Dixon. “Amelie’s LEGO creation was full of little personal touches and details, so it was important that we kept those elements and brought them through to the final design. I was so impressed by Amelie’s creativity, and it was great to see her invention brought to life.”

You can find out more information about the LEGO Group’s Rebuild the World campaign here.

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Alesha Dixon 1

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