LEGO and Levi’s to collaborate

A new collaboration has been teased on social media, with the LEGO and Levi’s brands teaming up on… something.

Buildable jeans? Wearable studs? The LEGO Twitter account is teasing a collaboration between the LEGO Group and Levi’s, suggesting that some kind of new wearable product is on the way. It will be tied to the LEGO DOTS theme, products that are all about clipping tiles onto home items or bracelets.

It’s not necessarily a product of course, and could just be a brand link-up as part of a marketing initiative.

“Coming soon: Two iconic names, one colorful collaboration…” the tweet declared, with the hashtag DotYourWorld.

LEGO Levis

DOTS is a new entry by the LEGO Group into the arts and craft market, with a mix of brick-built home décor items and wearable bracelets that can be covered with 1×1 LEGO tiles – also known as DOTS. The products were first revealed at a launch event that also saw the opening of the HOUSE OF DOTS, a collaboration between the LEGO Group and artist Camille Walala.

Adidas is rumoured to be releasing a pair of LEGO sneakers.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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