The LEGO Group has joined in on the April Fool’s fun with a genuinely good gag – even if it is also completely unnerving.
It’s April 1, which means you basically can’t trust anything you read or see on the internet (except on Brick Fanatics, of course). And while most brands’ excursions into April Fool’s territory are baffling at best and cringe-inducing at worst – and usually lame all-round – we’ve got to give props to the LEGO Group for putting in the effort this year.
In a video shared across its social channels, the company has unveiled its latest ‘innovation’: a supersized minifigure, dubbed a Maxifigure, that stands 170cm tall. Billed as the ‘ultimate build for any situation’ (though it’s hard to see where building comes into it), the Maxifigure apparently makes the ideal road trip buddy, personal trainer and even temporary work colleague.
As long as you can look past its dead-eyed smile, that is.
The classic LEGO smiley face works just fine on a minifigure, presumably because it’s really small, but there’s just something unsettling about seeing it blown up to these proportions. And whether intentional or not, that makes this an actually funny April Fool’s gag. Well done, TLG.