LEGO Art is the new theme that is part of the LEGO Group’s strategy to appeal to adults, “designed for adults who pride themselves on their love of pop culture,” according to the announcement. This new theme will offer four mosaic sets featuring pop culture icons that can be displayed on the wall.
The sets will launch on August 1 in select countries and September 1 in the USA (31199 Iron Man will be a LEGO.com exclusive). They measure 15.5” (40cm) square and will retail for £114.99 in the UK and $119.9 in the USA.
Each set can be reconfigured in different ways (as was rumoured); the Iron Man set offers three alternate depictions of the character, the Star Wars set can be built as Darth Vader, Darth Maul or Kylo Ren, the Andy Warhol set can be built in four different colour configurations and The Beatles set can be reconfigured into any of the four band members.
To complement the building experience, each set has a soundtrack that can be accessed via details in the instruction book.
Here are the four launch sets, with official images and descriptions from the LEGO Group:
Pop art admirers can now recreate Andy Warhol’s famous bright pink screenprint of Marilyn Monroe from 1967, or reimagine it in three different colours using LEGO tiles. As art and design lovers tailor the tone of their piece to suit their artistic temperament, they can tune in to new insights and details about Warhol from those that know him best.
Accompanying soundtrack includes interviews with Jessica Beck, Curator at The Andy Warhol Museum and stories from Blake Gopnik, Art Critic and the author of “Warhol”, a comprehensive biography.
31198 The Beatles
Music lovers can bring Beatle-fandom into the home with a LEGO portrait of their favourite band member, whether it’s John Lennon, Sir Paul McCartney, George Harrison or Sir Ringo Starr. Each set can be used to create four unique portraits or collect four and display the full band side-by-side. Fans can get by with a little help from friends of the Beatles as they switch their headphones over to accompanying soundtrack to listen to music and stories about the band as they build.
Accompanying soundtrack includes interviews with Broadcaster and Beatles Expert, Geoff Lloyd, British journalist and Beatles fan Samira Ahmed and stories from Nish Kumar, Comedian, TV Presenter and Beatles fan.
Superhero fans can decide between powering their hero up
with the MARK III, the HULKBUSTER MARK I or the MARK LXXXV with this 3-in-1
set. After the tough decision is made, builders can recharge by listening to
cool details about the set and stories from Marvel Experts as part of the
accompanying soundtrack. Fans who want to channel Tony Stark and ‘run before
you walk’ can combine three of the same sets into one to create the ultimate
Iron Man artwork.
Accompanying soundtrack includes interviews with Roy Thomas, former Marvel Editor in Chief and stories from Alex Grand, Marvel expert and host of “Comic Book Historians podcast”.
Celebrate iconic villains from a galaxy far, far away with this 3-in-1 portrait set. Choose between portraits that pay tribute to the Sith, with Darth Vader, Darth Maul or Kylo Ren, or take the artwork to the next level by combining three sets into an ultimate Darth Vader wall piece. The soundtrack means the Force will be with fans as they create their very own piece of wall art while listing to music from the films and fun stories from Star Wars creators.
Accompanying soundtrack includes interviews with Doug Chiang, VP & Executive Creative Director, Lucasfilm and stories from Glyn Dillon, creator of the design for Kylo Ren™, as seen in the Star Wars film saga.
“We know adults are always trying to destress after a day at work, and we thought, what better way to help them switch off than by encouraging them to explore their favourite passion in a new creative way?” Says Louise Elizabeth Bontoft, Senior Design Director.
“With these wider ranging designs, we believe that we can inspire film fans, music lovers and art and design aficionados to immerse themselves in a world of art and creativity linked to their idols. Through this new experience, we believe adults can unwind, engage in a mindful building activity and ultimately create a beautiful piece of wall art that perfectly reflects their personality.”