Exclusive LEGO Ferrari book has crazy order limit, sells out instantly
The limited edition £70 book accompanying the launch of the new LEGO Technic Ferrari sells out almost immediately, with early birds able to buy five copies.
Almost as anticipated as the new LEGO Technic 42143 Ferrari Daytona SP3 was the limited edition book that accompanies the set. At £69.99 / $79.99 / €79.99 there were questions – right up until the point at which it went on sale – as to whether LEGO Technic fans, or indeed Ferrari fans, would want to spend such a sizeable sum on a coffee table book.
That question was answered last night as the book, along with many new LEGO sets, went live on LEGO.com and was showing as sold out by 00.40 UK time. Given there were only 5,000 copies printed, some people were always going to be disappointed if the book proved popular, but eyebrows were raised when it became apparent that buyers could order up to five copies. Often, LEGO sets that are likely to be in high demand have a limit of three, sometimes even one, per customer.
The book, a collaboration between the LEGO Group and Ferrari, details the process by which the new Ultimate Car Series Technic set was developed alongside the actual car. It takes the reader behind the scenes, from initial prototyping, to development of new elements and on through to the painstaking work of creating the more than 1,000 steps in the instruction manuals.
Unsurprisingly, there are a raft of copies on Ebay today, and while prices vary, the market seems to have settled on £150 being a ‘reasonable’ asking price. The hardback book comes in a protective cover, which, under the title ‘The Sense Of Perfection’ has the subtitle, ‘Limited Slipcase Edition’, leading to speculation that a more affordable version, maybe in paperback, may follow at some point. Given that the LEGO Group probably wishes to preserve this as a halo product though, we wouldn’t bank on it.
It’s certainly a desirable item, particularly for those purchasing the set itself, and you can read our review here. In the book, Niels Henrik Horsted, Head of Product, LEGO Technic says: “With an Ultimate set, you don’t just get a big, detailed build; you get a complete package with insights from our own designers and from those on the partner’s side.” If future sets are to come with limited edition accessories, the LEGO Group may wish to make things a little fairer for fans by reducing the numbers that any one person can buy.
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Same as above-terrible! Actually rotten and so poorly handled. Lego???Don’t have enough thumbs down . Only way to make up for it is to republish a regular price Not limited edition of it and offer it first to all those that purchased the actual $400 technic Ferrari to build and enjoy. Put you action where your mouth is Lego! Actually, Lego has never even come out and apologized to those that did not get it—that should also be done.
Same as above-terrible! Actually rotten and so poorly handled. Lego???Don’t have enough thumbs down . Only way to make up for it is to republish a regular price Not limited edition of it and offer it first to all those that purchased the actual $400 technic Ferrari to build and enjoy. Put you action where your mouth is Lego! Actually, Lego has never even come out and apologized to those that did not get it—that should also be done.
Marcus
Why did you need 2 books?
But why did the guy above need 2 books. Actually glad they cancelled both.
I order one book as soon as the order button was active. I ordered a second book as a gift – it was cancelled about 5 minutes later. I checked the site and was surprised the limit said 5 so I thought I would try again. I ordered the third book – it was cancelled about 10 mins later. About 2.5hrs after ordering the first book I got my “Order Confirmation”. About 15 hours later, I got a cancellation notice for the first book. Wrote to Lego and was given VIP points. This event was poorly mishandled. I would vote for a second printing of an additional 5K of the books. If they allowed someone to buy more than 1 book they should reduce the order to 1 and make the additional books available – NOT cancel a confirmed order.
same issue again as the Porsche 10295
waited till midnight everything in shopping cart , spent the thick end of £650 including the SP3 and don’t get the book.
But I can buy it on eBay.
Lego don’t learn and continue to adopt a corporate policy with its customers , they don’t care their Lego!
I wrote to Mr Christianson suggesting these items should be put into a draw/raffle/ballot.
if a member buys the set their VIP number goes into this , 5000 people at random are contacted to see if they want to purchase the item , if they don’t they pick another number , much fairer way of doing things and stop those scalpers getting as opposed to collectors and builders.
They could also just hold a raffle for these items.
If Lege really wanted to reward those loyal customers they could give these away free.
I should have re-ordered ):
I ordered one and it got cancelled. I called and they gave me VIP points. So sad man ):
Lego really screwed this up. They need to print more books and start over. It’s not fair to loyal customers. This is a disgrace.
Lego cancelled my order and I only bought one copy in the first minute or two that it was available. Such a let down.
LEGO cancelled both of my orders after they went through. One order (2 books) was cancelled 7 hours later (1 book) and the other 14 hours. I called LEGO after the first cancellation notice and was told not to worry, the other set would go through fine. Apparently not! I curious to know how they’re honoring the orders that were placed.
Lego cancelled all orders containing more than 1 book. You had to go in and reorder after they reset the site around 1am.