LEGO Brick to the Future trademark purpose potentially revealed

The potential reason for the LEGO Group’s mysterious Brick to the Future trademark has been revealed, and it’s bad news for anyone hoping for more Back to the Future sets.

Earlier this year, the company filed a trademark for the phrase ‘Brick to the Future’ at the United States Patent and Trademark Office, which is (at the time of writing) still awaiting examination. That led to some speculation at the time that the LEGO Group was possibly intending to pursue more Back to the Future sets, following this year’s LEGO Icons 10300 Back to the Future Time Machine.

A video published to the official LEGO YouTube channel has now revealed the potential purpose behind that trademark, however – and at this stage, it doesn’t seem to be for more Back to the Future sets. Instead, the LEGO Group celebrated Back to the Future Day earlier this week by uploading a short animated film titled ‘Brick to the Future’.

It’s the same clip that was originally available on the set’s product page in March, just ahead of its release on April 1, and which gave us our first glimpse at this year’s 10305 Lion Knights’ Castle. But while the video isn’t new, its official title of ‘Brick to the Future’ suggests that’s what the LEGO Group was hoping to secure a trademark for back in July.

The two-minute-long clip starts with a live-action Doc Brown and Marty McFly building a copy of 10300 Back to the Future Time Machine, which then – with the addition of the flux capacitor – rockets up to 88mph and back in time to a brick-built world. The LEGO duo must then race across different time periods to repair their malfunctioning time machine and return to the present day.

It’s a fun animated feature, but if this really is all the LEGO Group has up its sleeve for ‘Brick to the Future’, we probably aren’t looking at any follow-ups to 10300 Back to the Future Time Machine any time soon. Still, never say never…

10300 Back to the Future Time Machine is available now. Check out our written and video reviews, then head to LEGO.com to secure your copy.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

One thought on “LEGO Brick to the Future trademark purpose potentially revealed

  • 31/10/2022 at 08:34
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    Bonjour
    Sur le site officiel Playmobil, dans la rubrique Retour vers le futur, il n’y a plus que la De Lorean et le dernier calendrier de l’avent. Un perte de license, comme pour Ghostbusters, cela signifie t’il donc la même chose pour retour vers le futur au profit de Lego ?? Bonne journée

    Reply

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