The biggest ever LEGO event in India is taking place at Seawoods Grand Central Mall in Navi Mumbai to celebrate Christmas.
As the LEGO Group contains to focus on fast growing markets such as India, the company is running the Christmas Carnival in association with Nexus Malls for 25 days. The event will be packed with building and interactive activities designed to engage both parents and children.
The event will see the tallest Christmas tree and longest LEGO train built from LEGO elements. Broader activity at Seawoods Grand Central Mall in Navi Mumbai will offer shoppers the chance to win prizes as they do their Christmas gift buying.
“We are delighted to launch this one of a kind event in India. This is our biggest event in India to date and we are confident that the event will enjoy success amongst our consumers from across age groups,” said Commenting on this mega launch, Mr. Rohan Mathur, LEGO Head of Marketing for Emerging Asia. “Festivals have been an integral part of Indian culture and our efforts have always been focused on uplifting the festive spirit in unique ways through our varied range of products and activities. Over the course of this Christmas wonderland spanning over 25 days, we are aiming to create the India’s longest LEGO train with the help of LEGO lovers in India. We are also bringing in a prodigious opportunity where children can hop on to a static train setup and experience a 360 degree panoramic view of the train running through the created landscape using VR glasses.”
The event is centres around train building sessions, where groups of children build coaches, which are added to the growing train. The Christmas Carnival also includes will also a multi-sensory digital experience enabling parents and children reminisce about their own train memories.
“At Nexus Malls, we are constantly striving to deliver an experience to our patrons which is unique and lasting. We have associated with The LEGO Group this year for our Christmas festivities for several malls in our portfolio,” said Nexus Malls Chief Marketing Officer Nishank Joshi. “At Seawoods Grand Central, we are inviting our patrons to build the longest toy train in the country. I am certain The LEGO experience will be something that our patrons will cherish for a very long time. This also kickstarts our 45 day long shopping carnival across the Nexus portfolio, where over 100 brands will be offering up to 60% discount.”