LEGO City and Nat Geo team up to promote Jungle subtheme

With the LEGO City Jungle subtheme now on shelves, the LEGO Group has once again partnered with National Geographic Kids and Andres Ruzo to inspire children.

Last year, LEGO City, Nat Geo and Andres Ruzo teamed up to promote the Volcano Explorers subtheme and now they are working in partnership again to encourage children to learn about the jungle. Ruzo’s geological work has taken him to the Amazon’s ‘Boiling River’ which he is working to ensure the conservation of.

The following comments have been shared by the LEGO Group’s PR partners:

Ruzo shares “Of all my expeditions to the Amazon Rainforest this was definitely the one my 9-year-old-self would have not wanted to miss! The mission: To explore the sacred and mysterious Boiling River of the Amazon, deep in the heart of the jungle. The Goal: To inspire kids to care about the jungle and the planet. The Tools: High-tech gear like drones, GPS´s, and thermal cameras – and the new LEGO® City Jungle sets of course! I want kids to love the jungle, and to want to protect and understand it as much as I do. Long before I was ever exploring the jungle, I was dreaming up my own jungle adventures as a boy. This is why I am so excited for the LEGO City Jungle range, I want playtime to inspire the next generation of jungle explorers.”

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LEGO City designer Andrew Butler Coghill, who has been part of developing the new Jungle models, comments; “Children are our role models and we believe that inviting children on a LEGO jungle adventure is a great way to inspire them to learn more about the real jungles. It has been very motivating to meet the reactions from the children when testing the products and I am really pleased that National Geographic Kids have partnered with us to use our models to teach children about life in the jungle”.

Young fans, aged between six and 16, can enter a build competition with an exciting trip to the jungles of Costa Rica as the main prize. The build must be something that would be found in the jungle and enteries can be submitted at www.LEGO.com/jungle.

As part of the initiative, LEGO® City & National Geographic Kids will launch an exciting new competition to win a National Geographic Family Expedition to the jungles of Costa Rica in Central America! The winning family will explore the treetops and volcanic canyon landscapes of Rio Blanco, go zip lining through tropical forests surrounded by astonishing wildlife, visit a wildcat rescue centre to meet orphaned ocelots and jaguars, dine in a tree house and get to experience the real-life jungle.

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A jungle issue of the National Geographic Kids magazine will be released on August 16 and will include LEGO City Jungle content.

LEGO SYSTEM A/S

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