LEGO is expanding its factory in China to support long-term growth

The LEGO Group has begun expanding its factory in Jiaxing, China, in order to meet demand and support long-term growth across Asia.

The company’s Jiaxing factory originally opened in 2016, and now employs 1,200 people. It’s central to the LEGO Group’s push into the Chinese market, which has resulted in double-digit growth in the region over the past few years. In December 2021, it opened the doors to its 300th LEGO Store in Haining, near Jiaxing city.

An automated high-bay warehouse, building for processing LEGO elements and moulding facility will all be added to the Jiaxing factory as part of the new expansion, which will see the site spread across a further 42,000 square metres of land. Work on the new areas is already underway, and it’s expected to finish in 2024.

LEGO factory Jiaxing China 1

“In recent years we have seen strong demand for the fun, creative, high quality and safe LEGO play experiences across Asia and especially in China,” said the LEGO Group’s Chief Operations Officer Carsten Rasmussen. “To ensure we can delight many more children and fans, we are investing in expanding production capacity and new equipment in our Jiaxing factory.”

“We are excited that the work to further expand our factory in Jiaxing has begun,” added Richard Wong, Senior Vice President and General Manager, Asia Manufacturing. “Since opening the factory in 2016 we’ve built a world class manufacturing facility with a highly skilled and motivated workforce. This investment will help us to continue to meet strong demand for LEGO play experiences in China and Asia and continue to inspire and develop the builders of tomorrow.”

The Jiaxing factory handles all aspects of manufacturing sets and products, from moulding elements through to packing boxes. And while increasing production capacity there is intended to help meet demand across Asia, the current state of – where many sets are out of stock or on back order in the US, UK and Europe – suggests it’s probably needed elsewhere, too.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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