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LEGO Group Marketing Officer says Rebuild the World is her favourite campaign

In an interview with LinkedIn, LEGO Group Marketing Officer, Julia Goldin, shares the behind-the-scenes details of LEGO marketing campaigns.

Goldin shares that her favourite campaign that she’s run with the LEGO Group is the Rebuild the World messaging, where children were partnered up with professional artists to put together imaginative creations.

“Being involved in Rebuild the World, the LEGO brand’s first global brand-building campaign in over 30 years – and its largest ever – was very special for me,” explains Goldin. “Rebuild the World celebrates the creativity of children, inspires them to imagine a better world, and showcases how play can help them develop crucial skills such as self-confidence, resilience and collaboration.”

Goldin also went on to comment on the company’s latest efforts to be more inclusive and diverse in its content, including website images and product photos, as well as the release of the first LGBTQIA+ set, 40516 Everyone Is Awesome.

“As marketers, our work needs to reflect, represent and welcome the broad spectrum of people we see in the world,” says Goldin.

She went on to emphasise the importance of digitisation for the LEGO Group, as well as ensuring children’s safety and data privacy when engaging with the company’s online products and tools. You can read more from her interview here.

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