LEGO Group second in the world for corporate reputation

An annual survey has seen the LEGO Group ranked as the second most highly regarded company in the world, for the second year running.

In the RepTrak100 survey, released by the Reputation Institute, the LEGO Group is ranked number two for the second year running. The RepTrak100 seeks the opinions of members of the public in 15 countries using seven categories – Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance – to rank the companies.

“We are very happy and humbled to maintain such high regard by the public,” said Chief Executive Officer of the LEGO Group, Niels B. Christiansen. “It reflects the unique LEGO® idea and values, and the dedication our employees show every day to bring LEGO play to children all over the world. It is truly an honour to be embraced by the level of affinity that LEGO fans of all ages show us.”

“Since the LEGO brick was patented 60 years ago, we have been committed to inspiring and developing the builders of tomorrow. Our ambition to reach more children with LEGO experiences is more important than ever, and our purpose is what drives us and keeps us on our toes. What is truly important about this ranking is what lies behind it; that children and parents all over the world understand and acknowledge our aim to positively impact the world for future generations, and to deliver play experiences that help children develop those essential skills they need for the future.”

“As an organization that embraces corporate social responsibility from top to bottom, the LEGO Group ranked second based on our global RT100 Reputation Institute survey with a pulse score of 77.9 – it was the only global company to earn a strong score on the measures of Citizenship and Governance,” said Stephen Hahn-Griffiths, Executive Partner and Chief Research Officer at Reputation Institute.

Here are the top ten companies, according to the RepTrak100 survey, in 2018:

2. LEGO Group
3. Google
4. Canon
5. The Walt Disney Company
6. Sony
7. Adidas
8. Robert Bosch
9. BMW Group
10. Microsoft

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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