To celebrate the launch of an all-new theme, LEGO Hidden Side, the LEGO Store is going all out. As well as the 40336 Newbury Juice Bar gift with purchase deal, there is in-store activity including live product demos.
Perhaps the spookiest bit of fun to be had is what happens when guests scan the QR code that can be found in store, and then see what their phone reveals is going on in the hidden realm. Using similar augmented reality (AR) to the app that is compatible with the sets, ghosts will appear in the LEGO Store and the user must tap away to defeat them.
It is a big month for new releases, with a whole bunch of new LEGO sets available to buy now – 71044 Disney Train and Station (review), Ideas Friends 21319 Central Perk (review), Star Wars 75245 Advent Calendar, Harry Potter 75964 Advent Calendar, Friends 41382 Advent Calendar, City 60235 Advent Calendar and Collectible Minifigures 71025 Series 19.