LEGO House is the new landmark in Billund, Denmark that celebrates everything about the brick, providing interactive experiences and a unique space in the centre of the LEGO Group’s hometown. The new attraction opens on September 28, with a special preview taking place today for invited media and AFOLs.
The building was designed by the architectural firm BIG (Bjarke Ingels Group), based around a keystone that is an oversized 2×4 LEGO brick. LEGO House comprises of a large public area as well as the main paid area, that includes four experience zones, a section celebrating the LEGO Group’s history and the Masterpiece Gallery. The Home of the Brick also features restaurants, cafes and a LEGO Store.
Fans can visit the LEGO House website in order to book tickets to visit once the attraction opens on September 28.