Invited media and LEGO fans are getting a first look at the LEGO House – the Home of the Brick, before its grand opening on September 28.
LEGO House is the new landmark in Billund, Denmark that celebrates everything about the brick, providing interactive experiences and a unique space in the centre of the LEGO Group’s hometown. The new attraction opens on September 28, with a special preview taking place today for invited media and AFOLs.
The building was designed by the architectural firm BIG (Bjarke Ingels Group), based around a keystone that is an oversized 2×4 LEGO brick. LEGO House comprises of a large public area as well as the main paid area, that includes four experience zones, a section celebrating the LEGO Group’s history and the Masterpiece Gallery. The Home of the Brick also features restaurants, cafes and a LEGO Store.
Fans can visit the LEGO House website in order to book tickets to visit once the attraction opens on September 28.