LEGO Ideas continues to realise the dreams of fans with Ideas 21324 123 Sesame Street. Ivan Guerrero submitted a creation to the online platform, which was voted on by 10,000 other fans, leading to it being chosen by the LEGO Group for an official product release.
The set features a section of the New York City area where Sesame Street was based, including Bert and Ernie’s apartment, Big Bird’s nest, Hooper’s Store and Oscar the Grouch’s trash can.
Despite the 18+ age marking, the press release suggests that “seasoned LEGO fans and younger builders alike can take a trip down memory lane”.
“As a long-time fan of the LEGO Group and Sesame Street, it has been a dream come true to be able to merge my two passions into a memorable set for fellow builders to enjoy,” says Ivan. “LEGO bricks and Sesame Street shaped both my childhood and adult years, and the opportunity to work with the LEGO Ideas team to bring this quintessential New York street to life has been thrilling.”
“We were instantly drawn to Ivan’s idea, as we had never created an official LEGO product with Sesame Street before,” says LEGO VP of Global Marketing Federico Begher. “It was clear from the submission that Ivan is passionate about Sesame Street and he really brought it to life with the wide array of characters and bright, classic colours. For the first time in the history of LEGO Ideas, we also had the opportunity to create brand new minifigures for a set – bringing something new and exciting to our LEGO fans.
“Knowing the impact Sesame Street has had on the world for decades, sharing similar values with generations past and present, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas.”
“Your imagination and creativity can take you places—and with the help of LEGO Ideas, it’s now transporting fans to Sesame Street where you’re never too old for a playdate,” adds Gabriela Arenas, Sesame Workshop’s Vice President of Licensing, North America.