LEGO Ideas Activity calls for Christmas in September

A new LEGO Ideas Activity will see fans building Christmas ornaments with a personal touch to promote the Build to Give campaign.

For a couple of years now, the LEGO Group has asked fans and consumers to build LEGO Christmas ornaments then share them on social media or display them at LEGO Stores. For every one built, the company will donate a LEGO set to children in need of play. Last year 520,000 sets were distributed.

To get this year’s event off to a good start, a LEGO Ideas Activity has launched that asks fans to build Christmas decorations with a personal twist. Here is the official explanation of what the Activity is, which can be found on the same page where submissions should be uploaded:

In 2019 we want to give the gift of play to even more children around the world and so are asking you to start the countdown to the holiday season by building and sharing holiday ornaments – a tree decoration, windowsill display, a fireside scene – anything you like! This year we want you to give the holidays a twist by incorporating what you love into your build. For example, how could you make a tree topping decoration that showcases your passion for dragons, or how could you inject your love of animals into a table centre-piece?! You might get to see your own ornament design on LEGO channels when we enter the holiday season, inspiring others to participate in the joy of building.

This is part of a new series on LEGO Ideas that gives little tasks for builders to get involved with – there are no prizes, they are purely for fun. Each challenge is intended to be something quick and fun, unlike the more in-depth building required for a competition or product idea.

The deadline for this Activity is September 9 at 10.00am CEST.

The last LEGO Activity asked fans to take a photo symbolising friendship.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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