LEGO Ideas team demonstrates the LEGO Fold

With foldable smartphones getting plenty of attention recently, the LEGO Group has demonstrated that it can be done just as elegantly with bricks.

In a well-judged tweet, the LEGO Ideas team used 21315 Pop-up Book to poke fun at the marketing that Samsung has been doing to promote the Galaxy Fold. Not only does the social media message mention the dimensions of the build, it also promises that the LEGO set “never runs out of battery”.

Jason Allemann and Grant Davis’ product idea inspired LEGO Ideas 21315 Pop-up Book, which is a brick built book that opens, with a mechanism inside allowing an interior build to “pop up”. The set costs less than 10% of the price of the Galaxy Fold.

Read the Brick Fanatics review of 21315 Pop-up Book.

The latest LEGO Ideas set to be released was 21316 The Flintstones (review), which is available now at Steamboat Willie and Friends were recently announced as two more sets that will be released this year.

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Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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