LEGO joins Sustainability in Licensing Conference 2020

The LEGO Group has signed up to hold a keynote talk at the inaugural Sustainability in Licensing Conference.

Licensing Sustainability Transformation Lead Sine Klitgaard Møller will discuss the toy industry’s global responsibilities during her presentation, which is set to take place on November 24 at 12.30pm. She’ll also touch on the LEGO Group’s current approach to sustainability, including its ambition to have a completely sustainable portfolio by 2030. That process will start with the company’s switch to sustainable packaging methods, which we’ll begin to see in its sets from early next year.

Klitgaard Møller has been with the LEGO Group for more than 15 years. She began her brick journey as a Global Licensing Creative Director, and she’s now heading up the company’s sustainability drive. “Children are our role models in the LEGO Group and it is their planet we are using,” she said. “We must protect their future.”

The virtual event is designed to give companies a chance to discuss their roadmaps for reaching sustainability. Tesco, Asda, Marks and Spencer, the Ellen MacArthur Foundation and plenty of other high-profile businesses are already on board.

“We are extremely proud to have LEGO join the SILC line up of speakers to present their sustainable journey so far, and learn from the great inroads they are making in this complex area,” said the conference’s curator and director, Helena Mansell-Stopher.

The Sustainability in Licensing Conference 2020 is the first event of its kind for the consumer products industry. It will run from November 24 to 25, and is open to everyone involved in licensing, from retailers through to trade suppliers. You can find the full agenda and speaker information over on the event website.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

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