Following 2019’s original live-action film to launch the LEGO Group’s new advertising campaign – and last year’s holiday ad – the LEGO Agency has devised a brand new clip that involves a knight trying to cross a river.
When jetpacks and rubber rings fail, the local townspeople come together to help him build a bridge to the other side – which, in true LEGO Movie fashion, is then revealed to be in the imagination of kids building with real-life bricks.
It’s very much in-keeping with the style of the Rebuild the World campaign’s first ad, speaking to its focus on ‘creative problem-solving, communication and resilience’, as per the new film’s press release.
“We remain in awe of the creativity, optimism and resilience that children show every day – and how, through play, they can develop the essential life skills not only to imagine, but to create, a brighter future,” said Julia Goldin, the LEGO Group’s Chief Product and Marketing Officer.
“The Rebuild the World campaign is a celebration of this and provides a showcase for the inspiration that we can all get from coming together and collaborating creatively to overcome challenges.”