Since the premiere of LEGO MASTERS in Australia, eBay reports that sales of LEGO products have increased by 89%. According to the online marketplace, sales peaked at 8.00pm during the first episode of the series. It shows the power of the brick, with audiences seeing passionate fans on television inspiring them to jump online and purchase more bruicks for their own collection.
Over the past year, over 400,000 LEGO sets have been sold for $21 million (AUD) via eBay Australia. LEGO Space sales increased by 101% and LEGO City sales increased by 68%.
The average LEGO set for $50 (AUD), with 10197 Millennium Falcon selling for $9500 (AUD).
“If you’ve got unused LEGO in the back of a cupboard, now’s the time to dust it off and cash in,” claimed eBay Australia trend-watcher Sophie Onikul in an interview with Nine. “Complete sets are where the real money lies with rare sets fetching thousands.”