LEGO Minifigure Factory comes to Leicester Square store

London’s flagship LEGO Store, Leicester Square, has opened a Minifigure Factory experience.

LEGO Minifigure Factory has opened at the LEGO Store Leicester Square, the UK’s flagship location in London. For £10.99, customers can customise their own LEGO minifigure, designing a torso that will be printed there and then in the shop.

While the unique design is printed on the front and back, customers select the legs, head, hair/hat and accessory for the unique character. Due to measures to limit the spread of coronavirus, LEGO Store staff demonstrate the available parts to choose from.

LEGO Minifigure Factory 65 1

The completed minifigure comes boxed in special packaging with an accessory and a 1×3 brick, that is printed with ‘LEGO Leicester Square’ and the person’s name on the other.

There are over 150 templates to start with as well as the option to customise from scratch, with touch screen drawing and text entry both available.

LEGO Minifigure Factory is also available in Berlin, Copenhagen, Amsterdam and Florida.

A new LEGO VIP perk has been introduced today, with retired sets returning to exclusively for VIPs. Star Wars 75144 Snowspeeder and Ideas 21315 Pop-up Book.

To continue to support the work of Brick Fanatics, please buy your LEGO sets from and Amazon using our affiliate links.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

Leave a Reply

Your email address will not be published. Required fields are marked *