LEGO online store prices increase

The official online LEGO store has increased prices on a large number of sets. Sets that were previously priced at £49.99 have increased to £54.99 and sets that were priced at £99.99 have increased to £109.99, a 10% price hike.

41126 Heartlake Riding Club is one of the set that has increased from £49.99 to £54.99. Argos is one of the retailers still selling the set for £49.99.

75151 Clone Turbo Tank is an example of a £99.99 set increasing to £109.99. Argos is one of the retailers still selling the set for £99.99.

Additionally, The LEGO Batman Movie series marks an increase in the price of Collectible Minifigures, from £2.49 to £2.99.

It seems that only sets of £49.99 and above have been subject to the price increase of 10%. This refutes news reports based on a photo of a letter allegedly signed off by UK VP and GM Fiona Wright, claiming that all prices would increase by 5%.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

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