LEGO 10302 Optimus Prime is ‘a testament to Transformers’

The new partnership between Hasbro and the LEGO Group for 10302 Optimus Prime has been detailed, including how the collaboration came to be.

A new interview with the designer of 10302 Optimus Prime, Joseph Kyde, has been shared on to touch on the development of the first LEGO Transformers set as well as reveal more details on the groundbreaking partnership between the LEGO Group and Hasbro.

“This idea came about because two toy companies were able to say, look, we have this amazing icon of pop culture and we’re going to work together to try and give Optimus Prime a new form that he hasn’t really had before,” commented Joseph.

“It’s a testament to the importance of the Transformers brand. It’s such a strong icon that everyone on both sides wanted to make this happen for the fans. We’re all so excited about it.

“This line of toys and cartoons from the 80s just kind of became this symbol to so many kids growing up, so I really hope fans can enjoy this new LEGO version of Optimus Prime.”

Compared to our previous report on the inside story of the LEGO Transformers set, this interview touches on how the two companies recognised the importance and cultural significance of Transformers, wanting to pay homage to the brand with a brick-built version.

10302 Optimus Prime will be available from June 1, 2022, for £149.99 / $169.99 / €169.99. While you wait, we’ve got a detailed review to read through with a full gallery of images.

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