LEGO Store Birmingham grand opening begins today

Today kicks off a few days of celebration at the LEGO Store Birmingham, with the outlet hosting promotions for its ‘grand opening’.

While it has been open for a few weeks now, the LEGO Store Birmingham is hosting a grand opening event from December 12 until 15. The first 500 people in-store each day will receive an exclusive ‘I love LEGO Store Birmingham’ tile.

Those who are spending money will also be able to take advantage of some deals, with a promotion for those spending over £100 to get 40337 LEGO Gingerbread House and those spending over £125 will also get a special LEGO Store set that is only available at such events.

The LEGO Hidden Side bus will also be parked nearby, so fans should watch out for gloom points and ghosts.

LEGO Store Milton Keynes

“We cannot wait to bring more play experiences, fun and building to Birmingham. The new store is loaded full of exciting LEGO big builds, play areas and activities,” said Alison Wood, LEGO District Manager, when the store opened. “You can even build your own minifigure and take it home, something that is unique to LEGO Stores.”

To continue to support the work of Brick Fanatics, please buy your LEGO sets from and Amazon using our affiliate links.


Graham was the Editor up until November 2020. He has plenty of experience working on LEGO related projects. He has contributed to various websites and publications on topics including niche hobbies, the toy industry and education. Follw Graham on Twitter @grahamh100.

Leave a Reply

Your email address will not be published. Required fields are marked *