LEGO sustainable build event starts today at the Natural History Museum

A special build event kicks off at the Natural History Museum to launch the new sustainable LEGO “plant from plant” elements.

Families are invited to come along on a sustainable quest at the Natural History Museum in London to learn more about the environment and then build a sustainable superhero. The LEGO Group is launching new Plants from Plants elements as part of a shop.LEGO.com promotion this August, with the mascot Plant Maximus.

With a selection of regular bricks and the new sustainable botanical elements available, children will be asked to put together their own sustainable superhero. They will be inspired by a host of characters that have been built by adult fans.

At the Natural History Museum, the free event will run until Sunday and places will need to be booked at the website. Attendees will be given activity packs that will take them on a quest to learn more about sustainability, before getting hands on with the new pieces. The Natural History Museum Quest with Plantus Maximus is designed for children aged six and over.

The Plants from Plants promotion, which sees fans get a free box of the new pieces with qualifying purchases, is running now at shop.LEGO.com.

LEGO SYSTEM A/S

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