LEGO @ the Licensing Expo 2016
These days there seems to be an expo for everything and anything. This week in the states it’s the licensing Expo and as usual LEGO was there to showcase what they’ve got in the pipeline. This includes the upcoming movies, Batman and Ninjago. As well the upcoming link up with Adventure Time.
Here are two press blurbs that has come out of the Expo:
WBCP Builds On Its LEGO Portfolio
WBCP and The LEGO Group continue to build on a powerhouse partnership offering kids and collectors a compelling portfolio of proven brands, including LEGO DC Super Heroes, among many others. Across the Studio, Warner Bros. and The LEGO Group have taken their collaboration to another level for fans, as WBCP and The LEGO Group expand their strategic partnership into a portfolio that offers key product categories, except construction, to support Warner Bros. Pictures’ and The LEGO Group’s feature film offerings, bringing these characters and worlds to fans through an array of product. Exciting properties supported by a LEGO-inspired program, include:
The LEGO Batman Movie: WBCP and The LEGO Group brings fans of all ages exciting merchandise for the eagerly awaited The LEGO Batman Movie, which takes fans on a new adventure with Batman as the Dark Knight embarks on a personal journey to find himself while learning the importance of teamwork in hopes to save Gotham City from The Joker and the Rogues Gallery.
The Ninjago Movie: Also from the world of LEGO comes The Ninjago Movie as WBCP and The LEGO Group continue their partnership to create cool and collectible product in driver categories to support the film. Inspired by the wildly popular LEGO line of toys, Ninjago is the story of six young ninja tasked with defending their island home, Ninjago.
The LEGO Group will create a new building set based on the Cartoon Network series.
Cartoon Network has partnered with the LEGO Group to launch a new LEGO set inspired by its animated series, “Adventure Time.”
The new “Adventure Time” LEGO set will include new brick-built figures and will feature concepts generated by the fan-fueled LEGO Ideas crowd sourcing platform.
Pitched by user aBetterMonkey, the “Adventure Time” set received more than 10,000 supporters between May and September 2015 during the LEGO Ideas contest.
“’Adventure Time’ is an exceptional brand with a fan base that spans kids, young adults and families,” says Pete Yoder, vice president, Cartoon Network Enterprises. “Our partnership with the LEGO Group affords the opportunity to produce an iconic product, sure to be coveted by fans of all ages.”
The “Adventure Time” LEGO set will be available in early 2017.
LEGO Ideas is the home of thousands of LEGO concepts that have the potential to become full LEGO retail sets. Fans from all over the world contribute to the program and are encouraged to vote on the LEGO Ideas website for their favorite concepts. If an idea garners 10,000 votes within the selection period, it will be judged by a LEGO review panel for the chance to become a real product.