Warner Bros. Interactive is no longer on the market, after AT&T decided that the LEGO video game powerhouse is too valuable to sell.
News emerged back in June that AT&T might be selling Warner Bros. Interactive for around $4 billion – but now the company has decided against it. The plan was to sell the division to pay down debt and streamline, but the growth potential for Warner Bros. Interactive is too great to let it go.
Bloomberg is reporting the news, highlighted by the Brick Fan, about the publisher behind TT Games and the LEGO franchise. LEGO Star Wars: The Skywalker Saga is on the way next year, with more titles based on popular properties sure to be announced.
AT&T has been discussing the sale with Microsoft Corp., Take-Two Interactive Software Inc., Electronic Arts Inc. and Activision Blizzard Inc.
One factor that has influenced the volte-face is the initial reaction to the new Harry Potter video game, which is expected to prove successful when it launches next year.
The first LEGO video game was LEGO Star Wars in 2005, which spawned a sequel and led to further titles including Batman and Indiana Jones. Since then, many well-known film franchises have been given the brick treatment, including Harry Potter, Lord of the Rings and Pirates of the Caribbean. In 2007, TT Games was acquired by Warner Bros. Interactive.