LEGO VIP discount changes confirmed for July in UK and US

The LEGO Group has confirmed when the latest changes to the VIP discount system will come into effect in the UK and US.

Initially rolled out in Hungary in mid-June, the revision to the VIP Rewards Centre is intended to simplify the process of redeeming VIP points for discount vouchers. At the moment, LEGO fans in the UK, US and a handful of other countries must choose between a discount voucher specifically for LEGO.com or LEGO Stores when redeeming their points.

If you change your mind after the fact – and now want to spend your voucher online instead of in-store, or vice-versa – your only recourse is to contact LEGO Customer Services and hope that they’ll be able to amend your discount voucher. That overcomplication will soon be removed, however, as the LEGO Group is moving to what it’s calling an ‘omnichannel discount’.

That’s essentially a discount voucher that can be used both online and in-store, removing at least one layer of planning in spending your hard-earned VIP points. You still can’t walk into a LEGO Store or place an order at LEGO.com and automatically spend your points at checkout, but this change is at least a step in the right direction.

LEGO VIP Points Redeem 2

The new omnichannel discount is already live in Hungary, Australia, Estonia, Finland, Greece, Italy, Latvia, Lithuania, Luxemburg, New Zealand, Romania, Slovakia, Slovenia, Japan, Ireland, Switzerland, Portugal, Norway, Czech Republic, and the Netherlands. From tomorrow (July 5), it will also come to Austria, Belgium, France, Germany, Spain.

If all goes smoothly in that continued roll-out, the UK, Denmark, Poland and Sweden will be added to the list from July 12. The final batch of countries – the US, Canada and Mexico – will then receive the update on July 20.

We’re still waiting on the promised wider changes to the VIP Rewards Centre, which Global VIP Program Director Jason Whiting said in May 2021 will result in a ‘more fluid system where you don’t have to copy and paste codes… and they can be automatically applied to your account’. For now, you’ll still need to redeem your points for a code – even if it is an omnicode.

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Chris Wharfe

I like to think of myself as a journalist first, LEGO fan second, but we all know that’s not really the case. Journalism does run through my veins, though, like some kind of weird literary blood – the sort that will no doubt one day lead to a stress-induced heart malfunction. It’s like smoking, only worse. Thankfully, I get to write about LEGO until then. You can follow me on Twitter at @brfa_chris.

One thought on “LEGO VIP discount changes confirmed for July in UK and US

  • 05/07/2022 at 09:41
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    Why did they change the program in the first place it was so easy before get 100pts get $5 that you can either save and build up or use at the register at anytime and it was $1 one point east as pie and you could use them online or at any Lego store. They screwed up when they complicated things. I think they felt if they complicate how points are earned and how to redeem them some would just say it’s to much of a hassle screw it and they would save money

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